SERVICES

WHAT WE DO, AND HOW WE DO IT

CONTRACT MANAGEMENT

Your playing contract is the foundation of your career. We negotiate it, review it, and explain it — in plain language. You shouldn’t sign something you don’t fully understand, and with a commercial lawyer in your corner, you won’t have to.

ENDORSEMENT & SPONSORSHIP MANAGEMENT

For most athletes, commercial income is what makes a full-time career possible. We identify the right brands, make the approach, negotiate the terms, and manage the relationship — finding partnerships that feel natural and deliver real value on both sides.

PERSONAL BRAND MANAGEMENT

Athletes have an automatic head-start when it comes to building a brand. What they often need is someone who understands how to use it. We help athletes build a public presence that extends beyond the result — so that when the career ends, the brand doesn’t.

BUSINESS & CAREER DEVELOPMENT

An athletic career has a finish line. A well-built brand and a smart business strategy can outlast it significantly. We help athletes think ahead — about income streams, business opportunities, and how to transition from athlete to entrepreneur when the time comes.

STRATEGIC ADVISORY

Sometimes the most valuable thing a manager can offer is a second opinion. As an experienced lawyer, entrepreneur, and sporting advisor, we’re here to help you think through the big decisions — not just the contractual ones.

Working with Coppel Sports means working with one person who knows your sport, your goals, and your situation — and brings a background in commercial law and sports media to everything they do for you.

We don’t take on athletes we can’t genuinely help. That means our roster stays small, and every athlete on it gets our full attention.

HERE'S WHAT MY CLIENTS SAY

"Ever since my first meeting with Dan, I have felt completely at ease and settled knowing that I’ve put a significant part of my career in the hands of the right person.

Dan’s knowledge, passion and level-headedness has helped me navigate some of the trickiest decisions of my career, making me feel calm knowing that he hasn’t left a single stone unturned.

He is a genuine pleasure to work with and does not get flustered no matter how difficult the task, always doing his best for me and my career. Dan’s approachable nature is one of his greatest assets, providing me with the confidence that I can ask as many questions as I need to feel comfortable with career decisions. His willingness to support his athletes' goals and dreams sets him apart.

Off the court he has helped take my brand to new heights, aligning me with brands that I am passionate about & that also help further my sporting endeavours. I could not recommend Dan more highly and look forward to working with him into the future."

- TAYLA FRASER

"I've been working with Dan for almost three years now, and to date I've really enjoyed the experience. His professionalism, deep interest in and understanding of the sporting industry, and ability to break down a vision into manageable, strategic steps have been incredibly helpful as I transition from swimming as a passion to a full-fledged career.

Though what stands out most to me, is Daniel's genuine care for the people he represents. He doesn't just see his athletes as clients but as individuals, always taking into account their unique needs, goals, and aspirations. He listens carefully and takes the time to understand what's important for them, not just in their careers but in their lives as a whole, and for me, I've always felt that he has my best interests at heart.

That trust is something I truly value. His commitment to doing what's right for his athletes, both now and in the long term, makes him someone who I would happily recommend to others."

- ANDY DONALDSON

FREQUENTLY ASKED QUESTIONS

DO I NEED A MANAGER?

If you're thinking about it, the answer is probably yes. If you aren't sure, I am happy to have a no-obligations chat about what a manager can do, and what you need from a manager, and how to select one.

WHY SHOULD I WORK WITH COPPEL SPORTS?

I bring my unique background and experience to this work, giving me a chance to do things a different way, and for different reasons to other managers. It gives me a chance to offer something different.

HOW DO THE COSTS WORK?

I charge based on what I bring in for you. No upfront cost, no retainer. If my work for you brings nothing in, you don't pay anything for it.

HOW LONG AM I COMMITTING FOR?

Typically, I like to set up a two year runway for athletes who come on as clients, so that we can find the sweetspot of a working relationship without too much immediate pressure.

CAN MY COACH / PARENTS WORK WITH YOU?

Of course. As a manager, I believe I am a part of your team, and will work with the rest of your support network to help you achieve your best.

WHERE CAN I LEARN MORE ABOUT YOU?

You can read more about me across the website, or check me out on LinkedIn or Instagram. Or you can always Google me, or reach out and have a coffee!

WHAT SPORTS DO YOU WORK WITH?

We work across swimming, athletics, netball, and more. We deliberately don’t focus on mainstream codes — our athletes are Olympians, world record holders and national champions in sports where a specialist manager makes a real difference.