Portfolio

Good sponsorships feel inevitable in hindsight — like the athlete and the brand were always going to end up together. Here’s what some of ours have looked like, and why they worked.

If you see something that feels relevant to what you’re trying to achieve, we’d love to hear from you.

CASE STUDIES

EBONY LANE - NEW BALANCE

Before I started working with Ebony, she already had dreams of working with New Balance - this was identified really early in the process of working with her.

And so, we went to New Balance and sorted out an agreement that they would sponsor Ebony and help her become the best athlete she can be by giving her the opportunity to train and race full-time.

ANDY DONALDSON - PRECISION FUEL

Andy was looking for a fuelling and hydration partner to support him as he completed his epic swims.

Precision Fuel were one of a couple of potential partners, but we were able to arrange an agreement that included working with their sports science teams to improve their product and offering as it related to Andy, as well as providing him with the perfect nutrition and hydration regime for him.

MOESHA JOHNSON - GR8 HEALTH

Moesha had long had a relationship with Gr8 Health, who were one of the first believers in her and her potential.

After a stunning Olympic campaign for Moesha, we went back to Gr8 Health to ensure that the partnership would continue, and it would be a priority that it was part of Moesha's commercial mix going forward - recognising that Gr8 Health had shown great faith and loyalty to Moesha in the early days, it was an opportunity to repay that faith and commitment with a new deal.

TAYLA FRASER - ASICS

Tayla has always worn ASICS shoes, since she was first a little netballer.

Part of Tayla's growth and her move to the Mavericks was also levelling up off the court, and ensuring that she was partnered with the right organisations and the right supporting teams. For us, it was about ensuring that a brand that had always been part of the gameday routine was a formal partner on board, and had come to the table with a deal that supported Tayla's ambitions too.

TALK TO US ABOUT A PARTNERSHIP