Portfolio
Good sponsorships feel inevitable in hindsight — like the athlete and the brand were always going to end up together. Here’s what some of ours have looked like, and why they worked.
If you see something that feels relevant to what you’re trying to achieve, we’d love to hear from you.
CASE STUDIES
EBONY LANE - NEW BALANCE
Before Ebony Lane had a contract with New Balance, she was already wearing their shoes. That’s the starting point for every deal we want to broker: something real.
New Balance found in Ebony a credible, authentic presence in Australian sprinting — an athlete who could promote their product honestly because she’d chosen it before anyone asked her to. The partnership was built to support her transition toward the top level of international competition.
ANDY DONALDSON - PRECISION FUEL
Andy Donaldson swims distances that make most nutrition and hydration products irrelevant — the formulas simply aren’t designed for what he puts them through.
For Precision Fuel, partnering with Andy meant access to the most demanding testing environment in endurance sport, and to an athlete who could give them real-world performance data that no laboratory can replicate. The result was a partnership that improved the product and built the brand simultaneously.
MOESHA JOHNSON - GR8 HEALTH
Gr8 Health backed Moesha Johnson before she was an Olympian. After Paris 2024, we made sure that loyalty was recognised.
Renewing and elevating the partnership post-Olympics wasn’t just good for Moesha, it gave Gr8 Health a genuine claim to have believed in her from the start. That kind of brand story is worth more than any campaign budget.
TAYLA FRASER - ASICS
ASICS had been Tayla Fraser’s shoe since she first played as a junior. Formalising that relationship, and ensuring the terms reflected her standing as a two-time Premiership winner, was less about creating something new and more about putting the right structure around something that already existed.
For ASICS, the result is an ambassador who wears the brand on court because she always has, and who represents it off court with the same authenticity.
WANT TO BUILD SOMETHING THAT FEELS THIS NATURAL?
About - Coppel Sports
ABN 89 351 198 453
Bondi NSW
Contact
dan@coppelsports.com.au
+61 439 263 221
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