Introducing me

Over the course of 2025, I am going to be sharing insights and thoughts every week about business and sport, and how they intersect.

It's part of building Coppel Sports, the athlete management brand that I run, for both athletes and sponsors, educating and inspiring people who live and breathe sport, depend on it, or just have a passing interest. I think it’s something that will help people understand more about the commercial realities of sport, and its changing landscape.

It also is part of building trust with athletes, businesses and other supporters. I talk to my athletes extensively about the importance of building their brand, and showing what they are working on, what drives them, and how they go about things. And so this is “do as I do, not just as I say”.

So follow along, feel free to share your thoughts, and potentially your dollars (thoughts with me, dollars with athletes), and lets continue to examine and challenge the intersection of athletes, businesses, branding and making an impact on sport.

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