FOR BRANDS

YOUR AUDIENCE TRUSTS ATHLETES - WE HELP YOU WORK WITH THE RIGHT ONES

The most effective sports sponsorships right now aren’t with the biggest names — they’re with the right names. Athletes who have a specific, loyal audience. Athletes whose values align naturally with yours. Athletes who can actually tell your story.

That’s exactly who we represent.

WHAT WE BRING THAT MOST AGENCIES DON'T

Our founder has covered two Olympics and multiple seasons of professional sport as a journalist and broadcaster - before he ever negotiated a sponsorship deal. That media lens changes how we think about brand partnerships. We don’t just broker arrangements; we think about how the story lands, how the content reads, and how the relationship looks to an audience over time.

Combined with a background in commercial law, every partnership we structure is well-told and well-protected - for both sides.

HOW A PARTNERSHIP WORKS

1. Tell us about your brand and your goals.

   We want to understand what you’re trying to achieve - not just what budget you have.

   
   

2. We identify the right fit.

   We’ll be direct about which athletes on our roster make sense, and why.

   We won’t pitch you someone just to close a deal.

3. We manage the relationship.

   From brief to brief, we stay involved. Content, compliance, performance - we handle it so you don’t have to chase.

WHY COPPEL SPORTS ATHLETES

Our roster is deliberately small and deliberately diverse. We work with Olympians, world record holders, and national champions — but not the ones that every other brand has already signed. Our athletes compete in open water swimming, athletics, and netball.

Their audiences are engaged, specific, and not yet saturated with sponsor content.

Beyond the numbers: every athlete we work with has a genuine story. Andy Donaldson swims oceans for ocean health. Tori West is a Paris Olympian building a blockchain startup. Tayla Fraser is a multiple Premiership winner known for her character as much as her game.

These are people brands can build real narratives around.

PAST PARTNERS

We've worked with apparel brands, fitness brands, health brands, and others. What each of these partnerships had in common - they felt natural before they were formal.

READY TO EXPLORE A PARTNERSHIP?

Tell us about your brand and what you are looking for.

We will come back to you within two business days.